Yvonne Hartmann

As a freelance art director, photographer, and consultant, Yvonne Hartmann’s work in visual branding has focused on the music industry for over 10 years.

As a senior graphic designer at Native Instruments, Yvonne played a key role in creating a contemporary and meaningful brand identity that reflected the company’s forward-thinking digital technology over a period of seven years.

In 2020, Yvonne left Native Instruments to enter the world of artist branding and founded her own company, which helps musicians develop their own visual identity and campaigns.

As Art Director, her expertise lies in developing brand identities that are authentic and consistent across all touchpoints, including print, digital, social media, packaging, motion design, and photography, and she oversees the entire creative process from concept to implementation.

As a lecturer, Yvonne teaches digital arts and branding at BIMM University Berlin and Music Pool Berlin, showing aspiring artists how to develop their own meaningful brands.

Yvonne’s growing portfolio includes international artists such as Bon Iver, Viktor Orri Árnason, Sophie Hunger, and Michelle Gurevich, as well as established companies such as Beatport.